Category Archives: Small Business

Hello there – First off I want to congratulate you for taking your business seriously. Working in the content creation industry over the years I discovered having compelling videos can dramatically improve interest for your brand. Well I am assuming you don’t need me to tell you this. IT’S HOW MOST BUSINESSES ARE GROWING THESE DAYS. Yes Brandon, I realize the IMPACT OF COMPELLING VIDEOS FOR MY BUSINESS, I am ready to take my business to the next level. or… No Brandon, I am fine not having videos right now, but open to learning more SEE THE OPPORTUNITY RIGHT IN FRONT OF YOU… I have seen video content massively impact my clients and brands directly. People love stories and messages. We live for that stuff because it shows authenticity and reliability. Being engaged with is really one of the best ways to do that. Through effective video content with the…

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Life has a way of throwing obstacles our way when we least expect it. With the pandemic, it definitely forced me to change and grow in ways that helped me expand my knowledge and self reliance to invest in my own tools & equipment. I also LOVE BEING IN THE TRENCHES AND A PRACTITIONER. I picked up equipment from a television post house who was selling some of their equipment. They gave me some great deals. The two things I learned more about is technology and blogging! I will be honest, While I had a deep understand of the editing programs, I was used to going into facilities and the workplace with all the equipment already set-up. I had a baseline understanding of how the tech guys set the editing room up. During this time, I was able to learn more about thunderbolt technology, broadcast monitors, cables, applications, and software.…

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When things went Remote in our industry, I wanted to stand out and I decided to make the jump to set up a editing bay with an industry standard Broadcast Monitor. I found a production company was selling their gear at a discounted price, and I picked up a old Mac Pro 6 Core as well as Flanders Scientific Calibrated Broadcast Monitor. The monitor is a Flanders Scientific AM210 – The picture quality blew my mind because the colors and picture quality looked SO REAL and sharp. The features in the reference monitor let you have embedded Scopes and Audio Meters, Timecode, Safety Markers for Network Bugs, Sharpness/Phase/Chroma/Contrast/Aperture Adjustments, and ton’s of other features. Also their support team is top notch. NEEDLESS to say there is a reason why Flanders is at the top of their game. They care and their products are AMAZING. I originally set it up with…

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I fell in love with storytelling, when I was about 13 years old. I used to love skateboarding and would use Windows Movie Maker to edit skateboarding videos for my friends and I. It was a thrill, and it was then I realized I fell in love mixing technology with creativity. Almost 9 years later, I have had the privilege to work on Television Game shows, Web Series, Corporate Videos, Music Award Shows and everything in between. In this blog post, I am going to share with you some of the brutal truths I have learned working in this industry. SOME ARE AMAZING! THERE ARE ALSO HARSH REALITIES YOU MUST FACE HEAD ON. I graduated from the Connecticut School of Broadcasting in 2012, a trade school which focuses on Television and Radio Broadcasting. My grades in high school and the money for college did not pan out for me. I…

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As a professional in any field, when you blog; you are creating a backlog of content. You get better at blogging, and can eventually become an authority figure in your field. Of course your skills and expertise must back that up. Benefits of blogging #1 – Eventually you can become a leader/authority figure in your craft #2 – Rank higher in search engines #3 – A way to market without paying for ads #4 – More self reliance and confidence in what you do and how you express yourself #5 – Outlet to have fun and be creative #6 – Systematize your skills with a robust system in place #7 – You are providing new insights to your audience/readers Creating quality content and unique posts in your field can create leverage. More people have been reaching out to me because they found me through my blog. You have ultimate control…

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Personal boundaries are a form of self-respect for yourself and even others. This is something that really isn’t taught to us in life, we have to learn this in any relationship we develop. I had to learn this the hard way with my interpersonal and soft skills. For years I lacked this skill and it really affected me in many ways. If it is most likely affecting your career, it usually bleeds into every other area of your life. I was walked all over by people taking advantage of me I wasn’t sure how to read into the situation before it was happening I received false promises over and over again This put me in a scarce mindset Nowadays that is different: I am able to read these situations before they happen I am more calm, and less reactive how I handle the chaos and interactions I am more picky…

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“How you view yourself is how the world views you.” A mentor of mine I used to refer to myself as just a freelancer/gig worker. People like myself view themselves as just that. We view our self as an isolated thing instead of viewing what we do as a value offering service provider or mini brand. YOU ARE THE BRAND. THINK OF YOURSELF AS A MINI BUSINESS AND VALUE OFFERING SERVICE PROVIDER. Top 3 Benefits of viewing yourself as a service provider instead of just another gig worker: BRAND IS AUTHORITY: You will be taken more seriously by the industry as a whole. When you view yourself as a brand; you are an authority and you will be taken more serious. This isn’t to say not actually have value. Your level of skill will always matter. If your skill and value your offer is high; why not brand yourself in…

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In my last post 5 FAST KEY POINTS WHY VIDEO IS NECESSARY FOR ANY SMALL BUSINESS TODAY, I discussed quick points of why VIDEO IS NECESSARY FOR SMALL BUSINESS TODAY. While most business owners understand this, it is still overlooked in terms of what is possible with it. Content creation especially online and for the web is powerful on so many levels. Brands can create a new reach easily, I can blog and anybody can post in the world. I come from a background of working in the TV Post Production industry. Working remotely on the last season of Wild N Out for MTV fully remote has made me realize the possibilities to what can be done virtually. We delivered plenty of shows and edits remotely. My prediction is more and more companies will go remote because during these times employers realize you really don’t need as many people in…

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You might be thinking what do you mean by calmness techniques? Really what I am referring to is breathing, meditation and any activity that puts your mind at peace. feeling present on the beach in the sun can be an act of meditation. Peace of mind is our most resourceful state. I meditate 30 minutes per day and night. Taking deep breathes in and out. Benefits from over two years of calmness techniques revealed Calm mind/thoughts slow down Self reliant on myself for good feelings and emotions Able to tap into the positive energy inside me Access to higher faculties Ability to get through tough work projects and situations Feel a connection to a higher power Feel a sense of control over your mind TAPPING INTO AND STAYING IN HIGHER FREQUENCIES: Doing Meditation Daily. Below are some of the most calming meditations and HZ frequencies I have personally found and…

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If you own a small business especially during these tough times – YOU NEED VIDEO. Video is powerful and human. Even one short video for your business can boost your leads and sales. The customer wants to feel connected and invested in your product or service before they buy. If you don’t have a Video for your business in 2020, you are competing versus companies who do. HERE ARE THE 5 KEY POINTS WHY YOU NEED VIDEOS: HUMANIZE YOUR PRODUCT OR SERVICE BY CAPTURING THE CUSTOMERS ATTENTION. YOU NO LONGER NEED TO OVERSELL YOUR PRODUCT OR SERVICE WITH PITCHES AND WORDS. YOU CAN EASILY SHARE YOUR COMPANIES MESSAGE AND STORY. ITS THE MARKETING OF 2020. LOOK HOW BIG FACEBOOK VIDEO, TIKTOK AND INSTAGRAM REACH IS. YOU CAN RUN SEO AND ADS ON YOUR VIDEO TO GAIN MORE TRAFFIC TO YOUR WEBSITE. VIDEO IS ONE OF THE MOST POWERFUL COMMUNICATION TOOLS.…

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